In HTTPS, the “S”stands for “SSL,” which stands for Secure Sockets Layer, It is a technology that encrypts connections to a website, so that hackers can’t intercept your data.
Why is it so important?
We identified five of the more important reasons. A lot of them have to do with search performance in SEO
Increased Rankings in Google
In 2014, Google announced that websites equipped with the HTTPS will get a rankings boost over websites with HTTP. If two websites were presented with the same content, Google would rank webpages with the HTTPS client over a website using HTTP.
Login Not Secure
Since 2017, Google Chrome displays a “Not Secure” warning for any HTTP websites that asked for login or credit card information. SSL prevents hacking and keeps user information secure. Users want to know that your brand is making an effort to protect them from their private information being stolen or compromised.
Imagine how users will perceive conducting a credit card transfer on your website when their browser is telling them it’s not secure.
Google is indexing mobile
HTTPS is preferred over HTTP in the indexing of mobile websites and also in order to convert webpages to AMP Accelerated Mobile Pages (AMP). Google algorithms will primarily use the AMP-ready website to rank pages from that site.
When HTTPS is enabled, users will experience faster browsing speeds, as well as data encryption.
HTTPS ensures that your website is the correct site the server is connected to. HTTPS also encrypts all user data, including financial information and browsing history, and protects against third party breaches.